PRESENTATIONS AND OUTCOME
What challenges did BeeOdiversity and Paradise City present to the students? And – more importantly – what solutions do these organisations take away with them?
BeeOdiversity wants to restore biodiversity through bees. The current B2B business model is profitable, but not scalable digitally.
How can we extend the current B2B with a B2C model, reaching more customers and handling higher volumes of pollen?
- Create a BeeOplatform for various target groups: beekeepers, farmers, SMEs, architects, asset managers, government, schools and the general public.
How can we monetise the data we collect?
- Give data packages to specific target groups: a package for industries, for estate agents, for farmers, etc. One-time purchase + upselling of consulting services.
“I particularly appreciate the idea of reaching out to asset managers.”
MICHAËL VAN CUTSEM, BEEODIVERSITY
PARADISE CITY FESTIVAL
Since day one, sustainability has been at the core of Paradise City’s DNA: no meat, no cash, re-usable cups, filtered tap water, etc.
How can we improve our digital payment system, taking into account the fact that we want to limit the use of smartphones on site? After all, it’s about the music.
- Use RPET wristbands (made from recycled bottles by Nordic) for all electronic payments.
- One Paradise City account is linked with Payconiq, Bancontact, credit card.
How can we fight cup pirates, i.e. people who misappropriate the deposit paid on re-usable cups?
- At the bar, introduce an activation wall between the passing side and the customer side
“Very pragmatic solutions that often simplify our collaboration with current partners.”
GILLES DE DECKER, PARADISE CITY FESTIVAL