THE PROFESSOR


“Real-life issues”

THE STUDENT


“Different backgrounds”

THE COACH


“They own the solution”

ARNE BUCHWALD

ASSOCIATE PROFESSOR IN DIGITAL TRANSFORMATION AND INFORMATION SYSTEMS

“This digital strategy elective touches the core of Vlerick in many ways.

Content-wise, digital transformation is one of the knowledge pillars of the School.


But also, the format is in line with the way we want to soak our students in innovative ways of learning and confront them with real-life issues from real companies that they have to work out in real time.


All of this backed by state-of-the-art theoretical frameworks on digital strategy of course.”

HANNA BUYSSENS

MASTERS STUDENT IN INTERNATIONAL MANAGEMENT & STRATEGY (MIMS)

“It was interesting to see the impact digitisation can have on companies that have sustainability in their DNA. During this digital strategy elective, you work with students from different campuses and programmes. As a MIMS student, I look at the project from a strategic perspective, while a student doing a Masters in Marketing & Digital Transformation thinks more in terms of activation, how solutions will work in the field. Admittedly, these perspectives sometimes clash – especially as you’re working to a tight schedule. But in the end, everything worked out fine. Everyone was behind the solution we presented to the panel of judges.”

JÉRÔME RUHWIEDEL

SENIOR CONSULTANT ACCENTURE

“This was the second year that I'd had the privilege of working with Vlerick students during this digital strategy sprint.

Besides daily support from Professor Buchwald, my colleague and I had coaching sessions with them on Wednesday and Thursday.

Once again, I was struck by the maturity and rigour of these students. It was amazing how, in the course of just one week, they were able to grasp all the information we gave them, bring it together in an attractive and thorough presentation, and also own the solution they presented.”