CLIENT CASES
IMPACTFUL RESULTS
HOW IT WORKS IN PRACTICE
JANSSEN
CHALLENGE
How can we integrate consumer-centric disease management in our business model?
RESULTS
One of the ideas that was pitched successfully to Janssen's senior board and Vlerick staff, was to introduce serious games designed to improve adherence to treatment.
IMPACT
The proposed 'serious games' are being incubated in Janssen's Venture & Incubation Centre (VIC).
TOM AELBRECHT, DIRECTOR VENTURING & INCUBATION AT JANSSEN
“The real power of the innovation challenge is the coaching and that’s where Vlerick comes in. Its tutors have solid business experience, which is invaluable when it comes to shaping ideas into realistic business opportunity plans.”
“And then there’s the School’s academic and business network, which I’m sure will prove extremely useful for future ventures. These boot camps give people the opportunity to see their idea turned into a business. Think what a motivation booster that is! The way I see it, these boot camps are part of one big change management programme with revenue generation as the spillover!”
RAYMUND TROST, CEO CFE CONTRACTING
“Many participants didn't know each other. But after the challenge, they were perfectly prepared to collaborate.”
CFE Group
CHALLENGE
How can we introduce new business models by enhancing the collaboration between companies that are part of CFE?
RESULTS
By combining the expertise in prefabricated timber frame, general construction and technical installations (CFE Contracting) and real estate development (BPI), we can offer a building solution for large projects that is fast, economical and sustainable at the same time.
IMPACT
Mid 2019, a new start-up emerges within CFE Group: Wood Shapers Sustainable Real Estate Solutions. Among the projects the new entity isdelivering are the new Baloise offices in Luxemburg.
